If all content (subject matter) are alike, how can we expect innovation?
Problems with alike content: 1) Homogenization of skills When a finished product reaches the market, the product development cycle goes through the touch of many divergent skilled peoples. A product can have many components which require different skill sets of different people. For example, Website Development: When you begin to develop a website, you start with designing a prototype of how it will look, which requires the expertise of graphic designers, you need the skill of programmer to code for the website, you need to be a webmaster to host your website. If you look into the depth, there is much more complexity to it. Each website has its own requirements. A prototype can be designed by using different software, such as Inkscape, illustrator and many others. Each software requires a different kind of learning and experience. Similarly, from programmer side, which language you will be using, which framework, based upon your website requirements such as speed of development, scalab